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Privacy Policy

Last Updated: July 6, 2026

Veterans Life Protection (veterans-lifeprotection.com) ("we," "us," "our") is an independent marketing service provider serving prospective customers located in the United States. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, submit our survey, or interact with our marketing.

We are not an insurance company and do not underwrite, issue, or sell insurance policies. We operate a marketing and lead-qualification service that connects U.S. veterans, active service members, and their families with independent, licensed insurance agents.

Information We Collect

When you visit our website or complete our survey, we may collect:

  • Full name, phone number, email address
  • State of residence
  • Military status (active duty, veteran, retired, disabled veteran, discharged, spouse, family member)
  • Branch of service
  • Marital status
  • Desired coverage amount
  • Best time of day to be contacted
  • Phone verification status (via SMS one-time-passcode)
  • Internet activity information, including IP address, browser type, device type, pages visited, and referring URL (including ad click IDs from Meta and Google)

We do not ask for and do not collect Social Security numbers, bank account numbers, or payment card information through this website.

How We Use Your Information

We use the information collected to:

  • Verify that the phone number you submitted belongs to you (SMS OTP)
  • Screen and qualify your submission as a genuine inquiry
  • Match your submission to a licensed insurance agent or agency who can contact you about coverage options
  • Improve our advertising, targeting, and website performance
  • Comply with legal, regulatory, and anti-fraud obligations

How We Share Your Information

This is important, so we state it plainly: when you submit our survey, your information is sold, in full, to a single licensed insurance agent or agency partner who will contact you directly about coverage. We do not run an auction and we do not distribute your information to multiple buyers. We do not sell your information to unrelated third parties, data brokers, or marketing companies outside of this one buyer relationship for the submission you made.

We may also share limited information with:

  • Service providers who operate our website, survey, and SMS verification systems (e.g., our CRM/automation platform, and phone-validation vendors used to screen for invalid or high-risk numbers before a lead is sold)
  • Advertising and analytics platforms (Meta, Google) who help us measure and deliver our ads — this is aggregate/behavioral data, not your survey answers
  • Legal or regulatory authorities when required by law

Cookies and Tracking

We use cookies, the Meta Pixel, and Google Ads/Analytics tracking to measure ad performance and understand how visitors use our site. You can disable cookies in your browser settings; doing so may affect site functionality.

SMS and Phone Communications

If you provide your phone number and complete SMS verification:

  • You may receive a one-time passcode text to confirm your number
  • If you provide consent on our survey, our licensed agent buyer (and, where applicable, our own systems) may contact you by call, text, or automated dialing system regarding life insurance options, including if your number is on a state or national Do Not Call list
  • Message and data rates may apply
  • You may revoke consent at any time by contacting the number/agent that reached out, or by emailing us at the address below
  • Consent to receive messages is not a condition of purchasing any product

Data Retention

We retain survey submissions for as long as necessary to fulfill the purpose it was collected for (matching you to a buyer) and to meet our own record-keeping and legal obligations, after which it is deleted or de-identified.

Data Security

We use commercially reasonable safeguards (encrypted transmission, access-controlled systems) to protect your information. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Children's Privacy

Our website and services are directed at individuals 18 years of age or older. We do not knowingly collect information from anyone under 18.

California Residents (CCPA/CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we have collected about you
  • Request a copy of that information
  • Request deletion of that information
  • Opt out of the sale/sharing of your information for cross-context advertising

To exercise these rights, email us at the address below. We may need to verify your identity before fulfilling a request.

Not a Government Website

Veterans Life Protection is not affiliated with, endorsed by, or sponsored by the U.S. Department of Veterans Affairs, Google LLC, or Meta Platforms, Inc.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date.

Contact Us

Veterans Life Protection

Email: marco@veterans-lifeprotection.com